WeWork Consumer Labs E-Commerce Bootcamp

E-Comm

Bootcamp

WeWork Consumer Labs invites you to apply to the inaugural cohort for our Virtual E-Commerce Bootcamp.

This 7-week course is designed to give you practical and implementable tactics in how to best set up and grow your e-commerce operations.

Entry into the program is through an application process and, upon acceptance, the program is available free of charge.

Select participants will be invited to join us for an Investor Week with Angels and VCs that are active in the eCommerce space.

Taking applications through May 22, 2020

Programming start: Week of May 25, 2020 *

*Sign up to stay updated for the next cohort of E-Comm Bootcamp

About the Bootcamp

Our bootcamp journey will take you from initial branding & marketing strategy frameworks through the entire customer acquisition, management & optimization cycle to set up strong foundations for any digital business. We will take you through a 7 week module with live weekly tutorials as well as workshops.

We encourage companies with existing e-commerce business already in place to apply but will consider companies at earlier stages in their e-commerce journey but with clearly defined products/services.

Schedule

Week 1

Conveying Your Vision, Mission, and Culture through your Brand

Week 2

Understanding Your KPIs and Building a Financial Model for Success

Week 3

Developing Personas and your Go-To-Market Strategy

Week 4

Getting the Most out of Every Person that Visits your Website: UX/UI Conversion Optimization

Week 5

Driving Scalable Traffic through Facebook, Instagram, and Google Ads: Paid Advertising

Week 6

Creating Virality with Affiliates, Influencers, Content, and More

Week 7

Creating Insanely Loyal Customers that Last a Lifetime: Customer Life Cycle Management

Week 8

Meet with Investors Actively Engaged with eCommerce Businesses

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About Consumer Labs

WeWork Consumer Labs is the first of it's kind global, innovation platform designed to grow consumer-focused business and retail technology companies. Consumer Labs allows companies to ideate, go-to-market and scale utilizing the resources of WeWork Lab's global platform for startups.

WeWork Labs

WeWork Labs is The We Company’s global platform for early-stage startups and forward-thinking enterprise companies. We empower inventive humans and organizations to impact the present and influence the future.

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Pedro Sostre

CEO Barkbook

Pedro Sostre is a serial entrepreneur, consultant, speaker & author -- Pedro Sostre is data-driven, tech-savvy, and passionate. He is the author of "Web Analytics for Dummies," and over the course of his career has worked with a multitude of organizations including the NFL, Cadillac, University of Alabama, Sonoma County, The Everglades Foundation, Black Helmet and others.

Evelyn Frison

CEO Barkbook

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Aileen Sun

CEO Barkbook

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